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Screen+Shot+2019-09-09+at+5.25.14+PM.jpg — Manner delivers software and technology solutions for companies in fashion, beauty and home.
Our products save time and deliver timely data needed to make fast, accurate decisions.
We help businesses that are creative by nature, disorganized by tradition.
We partner with our clients to optimize their creative and development processes across design,
retail, production, content, marketing and PR.
We analyze, build, educate, implement, fine tune –
all in the style and *manner* industry executives and employees understand.

THE MANNER TEAM

MANNER SUBJECT MATTER EXPERTS

Emily Heitner
Brand Marketing

Amy Hockenbrock
Design, Product Development, Tech

Erin Muller
Data Management, Training

Ryan Newman
Change Management

Cary Warner
Advertising, Branding, Change Management

Orlando Zambrano
Branding, Performance Marketing, Business Ops

• • •

Ryan Bacon
Intern

MANNER ADVISORY BOARD

Nicole Cunningham
Process Optimization and Data Management

Trina Foster
Communications and Brand Strategy

Christine Gallagher
Luxury Brand Marketing

Barbi Jo Orlando
Change Management

Haydee Searcy
Luxury Fashion and Beauty Marketing

WHO WE ARE

Manner is a performance software and technology company that designs, builds and implements software solutions that enable collaboration and strategic connectivity across traditional workflow silos that get in the way of teams sharing important insights for operational effectiveness, improved performance, and customer engagement.

Our solutions change the way — the manner — executives and employees share knowledge, develop, create and track products and forge productive and profitable relationships with customers.

We identify and banish inefficiencies and duplication of effort across functions. We map out and lead the journey from spreadsheet-based tracking to 21st Century, cloud-based data collection, reporting and analysis.

OUR PHILOSOPHY:
DATA DOESN’T BELONG TO ONE PERSON OR ONE SYSTEM

Manner is passionate about technology. Our mission is to create best-in-class solutions that simplify and unclog the concept-to-consumer pipeline.

Our focus is on creative businesses – fashion, retail, beauty, home and apparel.

Our team members are experienced design, production, merchandising, marketing and sales professionals. We work shoulder-to-shoulder with our clients to help them harness the power of their data, transforming it into a tool that supports and drives better decision-making throughout the organization.

Manner was founded in 2009 by former Ralph Lauren marketing, communications and retail colleagues who had developed a data aggregation and collaboration application for the Ralph Lauren brand. Early clients included PepsiCo and Tory Burch.

As Manner expanded, professionals from design, production, merchandising, marketing, PR, and creative operations joined the team, attracted by the challenge of conquering inefficiencies that delay and distort decision making across creative brands and lending their unique knowledge and perspective to development of products and services.

Michael S. Robinson, prior to founding Manner, held executive-level positions in strategic planning and change management at leading marketing communications agencies and as an independent consultant. His expertise is in problem solving, process and protocol, and decreasing internal inefficiencies to improve the bottom line.

He holds a BA in English Literature from Roger Williams College and certificates in Project and Change Leadership from Cornell University and Career Planning and Development from New York University’s School for Continuing Professional Studies.

SERVICES

The Manner Vault is a library of intuitive, cloud-based applications, collected in an enterprise, cloud-based platform that aggregates and shares data seamlessly across an organization. The Vault transforms data in a valuable and actionable tool, driving decision making and brand success.

Leading features include:

Components that track the style story, beginning to end
Dynamic reporting via normalized data and visual assets
Collaborative applications, standalone or integrated with present systems and platforms

FOLLOW THE STYLE

Manner streamlines processes, saving time, improving marketing effectiveness and helping teams work smarter.

The Vault applications track the seasonal narrative of a brand as it travels from design to production to content development to sales. Through The Vault, cross-functional teams follow the style, tracking key details through each chapter of a collection.

THE VAULT MODULES

The Vault connects to existing systems through APIs or a combination of modules to collect and manage data, images and KPIs.

WORKING SMARTER

Manner democratizes samples, line sheets and content so cross-functional teams can collaborate through a normalized and dynamic data environment for reporting and knowledge sharing.

SAMPLES

Manner creates sample libraries, tags and tracks samples in a normalized, dynamic environment to maximize assets for business needs – PR, Markets, Photo Shoots, Archiving.

LINE SHEETS

Employees have access to the critical elements of the style master – specs, buys, delivery details, images, sell-through and more. The Vault delivers flexible, customized reporting, so users can create their own Line Sheets to address individual business needs.

CONTENT

Easily and effectively associate brand assets with product information, allowing robust performance reporting. Teams can tie creative and marketing investments to product sales.